In a future book on Apple, Steve Jobs told employees, a few months before his death, that the company would not enter the television sector.
If you still hope that Apple will ever deliver a TV, you may not want to hold your breath.
Former Wall Street Journal reporter Yukari Iwatani Kane will publish a book this week entitled “Haunted Empire: Apple After Steve Jobs”. In one of the last months of Steve Jobs, she recounts a time when the former boss of Apple told directly to its leaders that the company would not enter the television sector, according to a report by Business Insider.
At Jobs’s latest top 100 meeting, which is an annual summit for Apple executives, Jobs asked its employees to ask what they wanted.
“You have Steve Jobs sitting here, you are my boys, you can ask me what you want, I do not care how stupid it is or how insulting it is, I want you to feel good in all that matters They have about the company, “said Jobs, according to excerpts from the book in the Business Insider Report.
With rumors that Apple would build a revolutionary TV for its next turn, an employee asked if it was true.
According to the report, Jobs did not hesitate to say no.
“Television is a terrible business, they do not turn around and the benefits are zero,” Jobs said.
This seems to clarify the question of whether Apple will come to the market with its own television, but Yukari’s book is in direct contrast to Walter Isaacson’s working biography. In this document, Jobs is quoted to say to Isaacson that he “finally cracked” the television sector.
Recently, reports have been released that Apple will revise its Apple TV Internet decoder later this year and next month.
Apple could not be contacted for a comment.